Business Sustainability
Did You Know?
... that Weatherhead is the home of the Center for Business as an Agent of World Benefit? BAWB helps turn global, environmental, and social issues into core value-creation opportunities.
At Weatherhead, we recognize that society is entering a new era of creative capitalism in which sustainability is emerging as the most important business opportunity of the 21st century. While corporations surge ahead with plans to become more socially conscious, Weatherhead is at the forefront of teaching methods for achieving measurable results that positively affect society, the environment, and a company’s bottom line.
Business sustainability is built on the concept that every pressing issue of our time is an opportunity for a business to create societal and environmental benefit - while also being profitable. A business becomes sustainable if it adapts its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impact of its activities.
As a result, Weatherhead has embedded business sustainability into its curriculum and is putting it to practice. Ongoing research and tactics include Appreciative Inquiry -- originated at Weatherhead and used at all levels of world development, including by the United Nations and the Dalai Lama, theory mapping, and whole-system design.
Often, many for-profit corporations forge an image on social responsibility through marketing and public relations efforts. Developing an image does not necessarily mean that a business is sustainable.
Where Weatherhead succeeds is through
our globally renowned Center for Business as an Agent of World Benefit (BAWB), which helps companies and industry associations implement long-term strategy change and work toward achieving a sustainable earth. By using this approach, we have helped put more than 20 large businesses on the sustainability map including Fairmount Minerals, Wal-Mart, and Green Mountain Coffee Roasters.
